Specialist Holiday Customers

Customer Profile 1

Name: Emily Carter 

Age: 32 

Ability: Emily is able bodied and physically fit, she enjoys walking and cycling. 

Social/Economic Status: Emily is middle class, she works as an environmental consult.  

Medical: She has no known allergies, however she carries an asthma inhaler as a precaution. 

Fitness: Emily enjoys outdoor activities and she often goes on bike rides and nature walks. 

Likes: She likes sustainable travel, exploring cultural heritage sites, and she likes learning about local cultures and their community. Emily also enjoys participating in volunteer programs and activities for the environment. 

Dislikes: Emily dislikes busy places and environmental negligence.

Dietary Requirements: Emily is a pescatarian and she prefers organic and locally-sourced foods.

The destination i have chosen for this customer is a Safari holiday in South Africa. this holiday lasts 10 days and is £2,715. Although the price is high everything is included; the excursions and visits, 20 meals, free bar, all inclusive-stay, flights and transfers, and accommodation. This holiday has many activities included such as 7 game drives, 2 guided bush walks, guided bush medicine walk, Madjuma lion tracking experience, endangered species experience and visit to the Ground Hornbill Project, stargazing experience, and wildlife talk. I have chosen this for Emily as she enjoys walking, exploring, and environment and wildlife activities. She also enjoys participating in volunteer programs and activities involving the environment and wildlife, so she will particularly like to visit the Ground Hornbill project. Food is included and there will be inclusive options as she is a pescatarian. This holiday has sustainable travel options as there will be a shuttle bus which will transport the travellers together to the destination which is a responsible travel option and Emily will like this as she likes sustainable travel. 

Similar destinations that i think this customer will enjoy are Greece and Spain as they also offer sustainable travel and a safari holiday including food and excursions. 

Customer Profile 2

Name: Trinity Wilkinson. 

Age:  17

Ability: Trinity is able bodied and likes walking and swimming. 

Social/Economic Status:   Trinity works as a waitress and works 3 times a week as well as going to college. 

Medical: Trinity has no concerns with any medical issues.

Fitness: Trinity prioritizes maintaining a healthy and fit life, sometimes goes to the gym, as well as going on walks. 

Likes: Trinity enjoys spending time with her friends, family and partner. She loves trying new and different things such as food and places as well as doing anything in the sun.

Dislikes: noisy and crowed places.

Dietary Requirements: no dietary requirements, she enjoys all food. 

I have chosen Turkey as the destination for this customer's holiday. I have booked a holiday for June 2025 as this is when her birthday is and she will be going with her partner. This holiday is £748 per person for 7 nights in Turkey and it the price includes flights and transfers, so they will avoid paying extra for this. It has many facilities such as a gym and a pool, which are things Trinity enjoys doing. This holiday is all inclusive so once they are there they have access to all facilities and have food included. As the accommodation offers all inclusive food buffet there will be many options for the customer to choose from and this is something she will enjoy as she likes all foods and trying new things. The activity I have chosen for this customer is an all inclusive boat trip, this activity includes unlimited drinks and lunch served. The boat trip is £17.52 per person and is 6 hours, this activity will be a good way to spend the day either leading up to her birthday or relaxing after a fun birthday night. It will also be a day in the sun which is something Trinity likes and the boat won't be oud as it is a relaxing day boat rather than a party one with loud music, which is something Trinity doesn't like. This holiday also includes sustainable travel options, the transfers from the airport are shared transport, which means the customer wont have to use private transport and that more people will transfer together rather then all going separately which would be more damaging to the environment. 

Similar destinations that i think the customer would enjoy as an alternative to this holiday are Greece and Morocco as both of these destinations are warm, have accommodations that are all inclusive, and both can offer similar activities such as a day boat trip with lunch and unlimited drinks.  

Customer Profile 3

Name: Lucas Hay 

Age:  23

Ability: Lucas is able bodied and enjoys the gym and fitness activities. 

Social/Economic Status: Lucas is working class, he works as a personal trainer at his local gym. He has some savings and doesn't mind spending on a holiday but he is still mindful not to spend unnecessarily.  

Medical: Lucas has no concern with any medical issues. 

Fitness: Lucas goes to the gym 3 times a week and he also works at the gym. He enjoys maintaining his healthy lifestyle.

Likes: Lucas enjoys skiing and outdoor activities. He like being with his friends and he also likes a night out with his friends. He also likes socializing with new people and trying new fun activities. 

Dislikes: Lucas doesn't like wasting his day, he likes to stay active throughout the day and make sure he lives to his fullest. 

Dietary Requirements: No dietary requirements, Lucas enjoys new foods. 

I have chosen this destination as the customer enjoys skiing. This holiday is in 7 night holiday in Bansko, Bulgaria, it is £553 per person and it includes bed and breakfast, accommodation, flights and transfers, and access to all facilities. Lucas will be travelling with his friend. Lucas will enjoy bowling, the gym, and the nightclub, which are all features at this resort. I think he will also like the ice skating rink as he like to try new fun activities. During the day Lucas can go skiing by using the shuttle bus to the ski lifts which is provided at the resort and at night he can enjoy all inclusive food and unlimited drinks or he can go to the night club or bowling with his friend. This holiday has sustainable travel options as there are transfers to the resort which will be shared with other travellers and their are shuttle buses which are provided for transport to the ski lifts which are also shared. this is good as it is responsible travel with less vehicles on the roads causing damage to the environment. 

Similar destinations i think this customer would enjoy are Austria and Switzerland as they are also ski destinations and have resorts with similar facilities and features. These destinations also provide shuttle buses, flights, and transfers to and from the resort.